Cruise Ship Pier in Downtown Juneau

Tourism

Tourism Division Contact

Alexandra Pierce -Tourism Manager

Report an Issue

  • Do you have a comment about tourism operations in Juneau?
    • Call the Tourism Hotline at 907-586-6774 (administered by tourism operators and the Juneau Convention and Visitor’s Bureau)
    • Send an email to hotline@traveljuneau.com; or
    • Contact the operator directly. Go to the Best Management Practices page for a list of tourism operators

Port Schedules – Southeast Alaska

Mayor Weldon established the Visitor Industry Task Force (VITF) on October 14, 2019 with a charging document that tasked the group with addressing four major issues:

  • Tourism industry management
  • Revisiting the 2004 Long Range Waterfront Plan
  • The concept of a “cap” on the number of visitors
  • The necessity of additional public process in the form of surveys

The group held a number of public meetings between October of 2019 and February of 2020 to advise the CBJ Assembly and advance community thinking on a range of visitor industry topics. The VITF took public testimony on January 11, 2020 and February 1, 2020 and received 43 spoken comments and 156 written comments. The testimony reflected a diverse range of viewpoints in the community and generally provided nuanced views of the benefits and impacts of tourism. The final report reflects this, with a wide-ranging list of recommendations to be implemented over the coming years. The VITF report recommends that the CBJ coordinate and centralize tourism functions. The final report was submitted at the start of the COVID-19 pandemic, and provides the Assembly with concrete steps to establish a proactive tourism management approach as the visitor industry returns to Juneau.

VITF Website

The Visitor Industry Task Force recommended that CBJ conduct regular public surveys on the impacts of tourism. The 2021 survey asked some of the same questions as previous surveys conducted in 1995, 1998, 2002, and 2006, allowing staff to compare data over time. There were also new questions and some that were based on previous questions but were modernized. The telephone survey consisted of 506 randomly selected Juneau residents. To qualify for the survey, residents had to have resided in Juneau in the summer of 2019 (the last regular visitor season, pre-pandemic). There was also a self-selected online component. CBJ plans to conduct additional surveys in coming years and has included funding for a 2022 survey in the Marine Passenger Fee budget.

Read the Survey Report

CBJ Process

Subport development process mapping out three steps: 1. Long Range Waterfront Plan Amendment, 2. Conditional Use Permit (current step in the process) and 3. Tidelands Lease

Norwegian Cruise Lines’ proposed development at the Subport is currently under review by CBJ and by state and federal agencies. The Long Range Waterfront Plan amendment was approved on March 14, 2022. The next step is Planning Commission review of a Conditional Use Permit (CUP) application. If a CUP is approved, CBJ will enter into negotiations on a tidelands lease. The terms of the lease would be evaluated by the Assembly and put to a vote.

Tourism Hotline
(monitored by the Travel Juneau):

2022 Tourism Best Management Practices Documents
(links will be activated as documents become available)

Tourism Best Management Practices 2022
The Tourism Best Management Practices program is intended to minimize the impacts of tourism in a manner that addresses both residents’ and industry concerns. By actively participating in this voluntary program, operators demonstrate their commitment to address important community concerns.

Residents can help operators monitor the success of this program by providing feedback to the Juneau Convention and Visitor’s Bureau. You can contact the Tourism Hotline by sending an email to: hotline@traveljuneau.org. This is the best method to ensure your concern is viewed and responded to in a timely manner. You may also register your concerns by calling the hotline at 907-586-6774 after April 30th.

If you need immediate assistance from a tourism operator, please call the tourism operator directly. (The list of operators will be published as soon as it is available.)

Questions?

  • Kirby Day — Princess Cruises (Primary Industry Contact)
    Phone: 907-364-7250, Email: kday@hagroup.com

2022 Hotline Reports

In 1999, City and Borough of Juneau voters passed Proposition 1, assigning a fee of $5 per cruise ship passenger to assist in funding projects that enhance the tourism experience and offset community impacts created by the cruise ship industry. In 2008, the Assembly amended the ordinance to provide for the solicitation to be issued by posting on the CBJ website and disestablished the Marine Passenger Fee Proceeds Committee. CBJ also levees a $3 Port Development Fee and receives a portion of State Commercial Passenger Vessel Excise Tax. The Marine Passenger Fee budget includes revenue from these other fees.

The City Manager annually develops a proposed list of Marine Passenger Fee Proceeds funded projects through requests from the industry, city departments, and individual businesses and citizens. All proposals received for Marine Passenger Fee project requests will be forwarded with the City Manager’s proposed list to the Assembly Finance Committee.

Marine Passenger Fee Program