CBJ Stock Image

Alexandra Pierce will be CBJ’s new Tourism Manager

November 22, 2021 – News

The City and Borough of Juneau is pleased to announce that Alexandra Pierce will be the new Tourism Manager. The position reports to the City Manager and is responsible for tourism planning, management, industry relations, and internal tourism coordination. Duties include collaboration with internal and external stakeholders, recommending policy decisions to the City Manager and Assembly to proactively advance the community’s goals on tourism, public outreach, among other responsibilities.

“These are hard issues and Alexandra has the smarts, professional experience, and personal skills necessary for success,” City Manager Rorie Watt said. “Hiring a Tourism Manager and beginning to consolidate how CBJ deals with tourism is a main recommendation of the Visitor Industry Task Force. We’ve obviously been derailed by COVID-19, but with a likely robust cruise ship visitation in 2022, we need to make progress on those issues.”

Pierce will begin the new role in late December. She’s currently the Planning Manager for CBJ’s Community Development Department and has been since 2019. In this role, she manages the Planning Division, and oversees current permitting and long-term area and comprehensive planning. She served as staff to the Visitor Industry Task Force; and maintains relationships with community tourism, economic development, and business organizations.

For more information, contact the City Manager’s Office at 907-586-5240.